If people search your business and don’t like what they see, you lose them. It’s that simple. Online reputation is everything—especially for small businesses. And with so many moving parts, you need tools that actually help you manage it.
These five tools give you control over what people find, see, and share about your business. They don’t just track problems—they help fix them.
1. Brand24
Know exactly when people talk about you
Brand24 is your listening tool. It scans the internet 24/7 for mentions of your business. Blogs, news sites, social media, forums—any time your name pops up, you’ll know.
You can track sentiment, spot negative press early, and see who’s talking about your brand.
Example: A coffee shop in Melbourne caught a bad review on a travel blog thanks to Brand24. They reached out, fixed the issue, and turned the reviewer into a regular.
Smart tip: Set up alerts for your business name, product names, and any common misspellings. You’ll catch way more than you expect.
Cost: Starts at $99/month.
2. SocialBu
Manage all your social media in one place
SocialBu is a one-stop shop for social media scheduling, automation, and engagement. It connects to all major platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and even Google Business.
But what makes it useful for reputation? Speed. You can reply to comments, messages, and mentions right away—without switching between apps.
Real example: A local florist used SocialBu to respond to negative Instagram DMs before they turned into public complaints. They saved two big orders that would’ve been lost.
Pro tip: Use automated replies for common questions, but always jump in fast if someone sounds upset.
Pricing: Plans start at $13/month.
3. Birdeye
More reviews, fewer headaches
Birdeye is built to get you more positive reviews, faster. It connects with your CRM and sends automated review requests after purchases or appointments.
You can reply to reviews from 200+ platforms inside the dashboard. Google, Yelp, TripAdvisor—it’s all covered.
Stats that matter: Businesses using Birdeye get an average 4x increase in review volume within three months.
Example: A plumber in Brisbane used Birdeye to send review texts after every job. He went from 18 reviews to 102 in 10 weeks—and now ranks #1 in his suburb.
Quick tip: Set your review invites to go out 24 hours after service. That’s the sweet spot for response rates.
Pricing: Starts around $299/month.
4. Optery
Take your personal info off the internet
Optery helps remove your personal and business data from people-search sites. Think Spokeo, Whitepages, MyLife, and dozens more.
These sites collect names, addresses, phone numbers, and sometimes even your staff’s information. If your business is tied to your name, that can become a problem fast.
Optery scans hundreds of data brokers and submits opt-outs on your behalf. It’s clean-up you can’t do manually.
Use case: A therapist running a private practice used Optery to remove her home address from six sites that were showing it in search. It worked in under a month.
Pro tip: Start with the free scan to see where your data is floating around. The results are usually shocking.
Pricing: Free scan available. Paid plans start at $9.99/month.
5. Canva
Make your brand look sharp everywhere
Your reputation isn’t just what people say. It’s also what they see.
Canva helps you create polished, on-brand visuals for posts, ads, review replies, email headers, and more. No design skills needed.
Use it to build consistency across your platforms. Profile photos, Instagram posts, email graphics, LinkedIn banners—it should all match.
Example: A local realtor used Canva to rebrand their social media in one weekend. The clean look helped double profile clicks and attract new clients.
Tip: Use Canva’s Brand Kit to store your fonts, colours, and logos in one place. It makes content creation 10x faster.
Cost: Free version available. Pro starts at $14.99/month.
Wrap-Up: Pulling It All Together
Managing your reputation means doing five things well:
- Monitoring (Brand24)
- Social engagement (SocialBu)
- Review management (Birdeye)
- Privacy protection (Optery)
- Brand presentation (Canva)
Each tool solves one piece of the puzzle. But if you’re dealing with bigger issues—like negative news, fake reviews, or harmful links—you might need more help.
That’s where a full-service solution like erase.com can come in. They specialise in removing and suppressing unwanted content from search results, so your online presence works for you—not against you.
Start with the tools above. Then, if you hit a wall, bring in the pros. Your reputation is too valuable to leave to chance.
